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The Connected Home 1. The Dot Com HomeThe
Internet is enabling the new connected lifestyle. Already, many of us
communicate, shop, perform research, and do other business on the
Internet, helping to create the new Internet economy. As the Internet
extends its reach down to more and more devices in our homes and cars as
well as our businesses, we can embrace this technology in a whole range of
ways to make our lives easier and more productive. Powerful new services
for communication, entertainment, home control, and information will
enable us to stay connected no matter where we are. Imagine
a home in which all the different devices are connected. A consumer finds
out about an early meeting for the following day. When scheduling the
meeting into a calendar program at the office or a handheld PDA, they also
reset their home alarm clock to wake them an hour early. Automatically,
the alarm clock resets the furnace and the coffee maker to turn on 15
minutes before they need to get up. It sets the lights to come on as soon
as the alarm goes off. It even resets the landscaping sprinklers so they
don't come on while the person is in the shower and reduce the water
pressure. Expand
the picture to include audiovisual equipment, security and health
monitoring systems, kitchen appliances, pools and spas. Telephone
services, entertainment and information access, and e-commerce services
all come into play, and an optional wireless Web pad to access provides
the services from anywhere in the house. The consumer can take advantage
of these services at low incremental fees, in the same way that phone
companies offer call waiting and conferencing services to enhance basic
phone service.
The
service driven network is enabling the Internet lifestyle, giving
consumers access to a host of exciting new services and applications on
any device, anywhere, anytime. The service driven network gives consumers
the same degree of dial-tone reliability that traditional phone networks
provide, while delivering new services that reside on the network. This
new computing architecture has three primary components:
The
connected home is a key market segment of the service driven
network. Electricity, gas, phone service, cable TV these utilities have
been around for a while. The next utility is the Internet. Soon the
Internet will be everywhere: in the car, on the cell phone, and in the
home. In tomorrow's home, networked home
appliances will be as common place as the telephone is today.
Microprocessor-based consumer products are already common in our daily
lives: alarm clocks, coffee machines,
televisions, cars, air conditioners, and phones. Stereo systems, kitchen
appliances, climate control systems, utility meters and security systems
are just a few of the many devices that are now being connected to each
other and the Internet, offering consumers powerful new ways to use
technology to enhance their daily
lives. Coupled with the broadband pipe to the home, the connected home
enables service providers to deliver exciting new services such as
audio/video on demand, dial-tone on demand, unified mail box for
e-mail/voicemail/fax, home security, and energy management to the various
networked devices in the home. 2.
Market
Trends
Several
important trends are converging today to create an environment in which
the connected home is inevitable: Rapid growth of broadband More than 12 million homes in the U.S. alone will have broadband access by 2002. (IDC/Dataquest 10 million homes will have broadband access by 2003.
(Yankee Group) U.S. broadband revenue will increase from $2.4 to $14.8 billion by 2005. (Forrester Research) Emergence of network-enabled devices Worldwide information appliance shipments will grow from
$11 million to $89 million annually by 2004. (IDC) The home networking equipment and residential gateway market will grow from $600 million to $5.7 billion by 2004. (Cahner's In-Stat) Emergence of local networks More than 20 million homes will have an in-home network by 2003. (Parks Associates) A move to service-driven networks Broadcast television is moving toward pay-per-view, as
well as dial tone ondemand. Activities such as using a mobile phone to remotely access
home security or udiovisual systems, and using the smart card in the phone
for storing ersonal information or to secure transactions, will soon be
everyday ccurrences. Consumer acceptance 21 million U.S. households have an interest in the concept
of the networked ome. 42% of households with PCs would consider using a network
to enhance ommunication across their families. About 12 million are likely to install such services over
the next twelve months. 39% would use such services to enable the viewing of
downloaded video nywhere in the house. 37% would use them to monitor and control the heating
systems. 33% would use them to listen to music anywhere. 36% would use them to run household appliances.
3.
Next-Generation
Internet Services
Deregulation
of the telephone, cable, and utility industries has blurred the roles of
these industries. Cable operators are moving to offer Internet access and
phone services in addition to basic cable services. Phone companies are
offering high-speed Internet access and eventually will offer
video-on-demand services. Utilities are exploring energy management as
well as the potential of becoming Internet service providers. In
this competitive environment, these service providers must not only
protect existing revenue streams, but also generate new revenue. They are
looking increasingly at the Internet to offer new value-added services to
the networked home customers. Some of the new services in development for
the networked home include communication, entertainment, home control, and
information services.
Communication Services Voiceover IP (VoIP) and
unified messaging services are just a few of the myriad ways to
bring telephony services to the home. VoIP supports directory service
standards to help users locate other users, the use of touchtone signals
for automatic call distribution and multiple phone lines on demand,
individual mail boxes, conference calling, call transfer'all the
services users already expect at the office are now available at home.
Another major advantage of VoIP and Internet elephony is the avoidance of
tolls charged by ordinary telephone service. Unified messaging services
change the way users think about communicating, by letting the user
receive any form of message in an in-box and collect it via any
method: phone, voicemail, fax, e-mail, Web page, or answering service.
Cell phones can act as transponders, allowing busy parents to track their
children's whereabouts. The successors to today's popular chat rooms
and instant messaging may be accessed via wearable computers or
personal communicators. Entertainment Services Audio- and video-on-demand services and
digital video recorders give the consumer access to a tremendous
variety of specialized entertainment programming that can be started,
stopped, and paused at will all from the Web pad, without phoning or
going anywhere. Consumers will have the ability to play movies from the
DVD player in the den, or on demand from a service provider, to any
television in the home. Home Control Services Home security, energy management, and home automation free
consumers from worry and tedious routine tasks. Device monitoring
services can run remote diagnostic tests to ensure that appliances and
systems are operating properly. They can also receive alerts from devices
indicating a functional problem. Many problems can be resolved remotely,
or if needed, service agents can be automatically dispatched to the home
to troubleshoot in person. Device integration services provide the
means for appliances and other devices to communicate with each other to
synchronize operations, such as the alarm clock telling the coffeemaker to
turn on. Home network management supports multiple PCs and many
other devices that share a broadband connection, and peripherals like
printers. The consumer need not know anything about proxies, firewalls,
and DHCP servers the home networking service provider takes care of
everything. Information Services Integrated and personalized e-commerce services will
greatly enhance the consumer shopping experience. The consumer will scan
product bar codes and add items to an online shopping list as stocks run
low. The ingredients for a recipe shown on a TV cooking program can be
added by simply clicking a button on the remote. The shopping list is
transparently converted to an order with an online grocer and delivered to
the doorstep. Manufacturers will be able to provide targeted promotions
based on a specific consumer's consumption profile (if the consumer
wishes to receive them), as opposed to barraging customers with spam and
junk mail. In addition, these personal profiles will customize homes,
cars, and even hotel rooms to specific consumer preferences when an
individual enters them using a smart card, or automatically make airline,
hotel, and car reservations (based on the defined preference) as soon as a
new trip is entered on a online family calendar. Several
studies have shown that consumers are willing to accept more technology if
it adds real value, is similar to existing approaches, and is relatively
transparent to them (cell phones are examples), but they are not
interested in having to learn and implement these new technologies
themselves. Consumers won't want to buy a device integration system,
but are likely to be attracted by a home entertainment or home security
service that works via the Internet to seamlessly provide services they
can access from anywhere as long as the technology to make this happen
comes along with the service. 4.
The
Home Gateway is Key
So
what will make all this possible? Obviously, just putting a wired PC in
the home is not the answer the difficulties of maintaining it and the
technical knowledge required to do so could outweigh the value of the
services obtained. What will make these services attractive to the
consumer is a dedicated, small device, connected to the rest of the house,
that requires minimal or no upkeep on the part of the homeowner. Thus,
the real key to the connected home is the home gateway, the nerve center
of the networked home.
The
connected home of tomorrow will connect all of the networks that already
exist in the home electrical, telephone, wireless and then connect
each one with any number of external networks via the Internet. The box
that will network appliances within the home and connect them to the
Internet is the home gateway. This type of network enables washing
machines to download new washing programs dynamically, electronic toys to
download updated game programs, and the consumer to turn off the oven,
iron, or lights remotely after leaving for a trip. Most importantly to the
consumer, all the services of the home gateway can be managed by external
service providers. Just like the cable or phone service, home gateway
services are just there for the consumer when they are needed the
consumer does not need to understand anything about how or why they work,
just that they do. While home gateways are just one application of open
services gateways (the software is expected to run in everything from gas
pumps to soda machines to power substations), the home is an important and
visible market for this new concept. 4.1 What
It Is
What
is a home gateway? It could be a:
The
specialized hardware and software required for a gateway can be built into
a new, specialized device or embedded into an existing device. In effect,
adding an embedded server a special-purpose, low-memory, software server
(not a Web server) to any broadband termination device, transforms it
into a home gateway. The
look and feel of the home gateway device will be influenced by the
business model of the service provider who delivers it. A cable operator
would embed this functionality in a cable modem or set-top box device. A
telephone company might choose to include this functionality in a DSL
modem or router, and a utility company could target the residential
utility meter. To the consumer, the residential gateway will be a black
box that is not even visible in the home, and that is managed by the
service provider. 4.2 Why
It Is Necessary
A home gateway links devices in local networks in the home
to the Internet and external service providers creating a focal point
for enterprises and service providers to deliver services to client
devices. The home gateway serves two primary roles:
Many types of devices can already communicate with each
other. Why do we need another device to connect them? Even though a lot of
important technology has already been developed to address many of these
issues, all the infrastructure is not yet in place to make these
connections seamless. Among the most important elements of this
infrastructure is home wiring. New and existing houses need to be wired to
receive external network services, with copper, coaxial cable, fiber, or
some other alternative. Once the homes are connected to the outside world,
the existing telephone or power lines, radio, wireless, infrared, or some
other technology can be used to create secure internal networks. Current
service providers must learn about this new technology and develop their
own infrastructures to serve customers, and new providers must come into
being to provide services that today may not even be imagined. 4.3 How
It Works
The home gateway is an embedded server that is inserted
into the network to connect the external Internet to internal clients. The
gateway is inserted between the service provider's network and the home
(or the remote branch office), LAN, and client devices. The gateway
separates the topology into the external and internal networks. Services
are delivered from trusted service providers on the external network to
the gateway or internal clients. The gateway is typically a
zero-administration device that is secure. It functions as a bridge
between the internal and external components.
5.
Business
Models
Now that we know what can happen, the question is how to
make it happen. The current industry landscape is very fragmented, with
many products, technologies, and standards. East International is one of an increasing
number of companies developing products and services for the connected
home and it is clear that no one company can create everything that is
needed to enable the Internet lifestyle. Certainly one important driver
for this development is the enhanced lifestyle it can bring to the
consumers who will buy these products and services, and, in turn, the
revenues it will mean for the creators and builders of these new
technologies. But, another important reason is that both large and small
companies are testing the boundaries of the corporate market that has been
their lifeblood, and are finding that they need to expand into the
consumer market. It's a push market trying to create a pull market,
said Michael Wolf, director of residential technologies at Cahners In-Stat
Group, as quoted in The Industry Standard in October 2000. You need infrastructure for these
services, but there won't be demand for infrastructure until there are
compelling services. What are some of the roles that service and infrastructure
providers can play in creating the Internet lifestyle? 5.1
Roles That Enable the Connected Home
Because of the vast new opportunities it offers, the
potential of the home gateway is exciting not only to consumers but also
for service providers, gateway operators, and vendors of hardware,
software, and devices. Several roles are involved in the end-to-end
deployment of a home gateway, and any individual company may perform one
or many roles. Service ProviderThe service provider delivers a service or content that is of benefit to the
consumer. The service is an application that is downloaded by the managed
services provider into the gateway device. In the gateway model, service
providers can focus on developing content, and outsource delivery and
management. They rapidly deploy new services and generate service revenue
streams. Providers may lower their costs by sharing a gateway with
multiple providers and administering systems remotely. Service providers
may choose to emulate the cellular phone model, in which the consumer gets
the gateway device free and revenue is obtained through monthly service
payments. Managed Services ProviderThe managed service provider
operates, manages, and
maintains the gateway devices and their applications. The gateway offers
new business and revenue opportunities for the provider, attracting new
customers as well as increasing customer retention by adding services for
existing customers. Gateway services can also increase network traffic and
revenue. Costs can be lowered with gateways that are vendor-neutral, and
the Write Once, Run Anywhere™ concept lets the provider choose from
more platform options. The managed services provider could be the telephone
company, cable operator, ISP, or CLEC. The role of the managed services
provider is to:
Network Access Provider or Service AggregatorThe network access provider provides and manages the network used to access the
gateway. This provider could potentially be a telephone company, cable
operator, or ISP. Hardware, Software, and Device VendorsFor hardware, software, and device vendors, the home
gateway offers access to a much larger market, increased revenues due to
standardization, and the ability to create solutions on a vendor-neutral
platform which also reduces the risks inherent in proprietary solutions.
The Write Once, Run Anywhere concept helps to reduce software development
costs. Gateway RetailerIf the gateway is not provided free of charge by a service
provider or managed services provider, the gateway retailer offers it for purchase by
the consumer at a retail outlet, an additional new line of revenue. ConsumerUltimately the consumer gains tremendous benefits from the
home gateway. The consumer can obtain better availability of more
services, at a lower cost because just one gateway delivers multiple
services. One-stop service shopping offers unparalleled convenience for
today's busy consumer, who can deal with several WANs or LANs at the
same time, switch easily between service providers to get better services
or a lower price, and securely access services through a service aggregator. 6.
Technology
Standards
A number of standards, alliances, and programming models
have arisen to help bring some unity to the fragmented industry that is
evolving the connected home. 6.1
Broadband Standards
Digital Subscriber Line (DSL) DSL is a technology for bringing high-bandwidth
information to homes and small businesses over ordinary copper telephone
lines. Data Over Cable Systems Interface Specifications (DOCSIS) Now known as CableLabs Certified Cable Modems, DOCSIS is
an interface standard for cable modems, the devices that handle incoming
and outgoing data signals between a cable TV operator and a personal or
business computer or television set. Wideband Code Division Multiple Access
(WCDMA) WCDMA is a third-generation mobile wireless technology
offering very high data speeds to mobile and portable wireless devices.
WCDMA is an ITU standard derived from code-division multiple access (CDMA)
that is officially known as IMT-2000 direct spread. 6.2
Home/Local Network Standards
Phone Line HomePNA is an industry standard
for interconnecting computers within a home using existing telephone lines
and registered jacks in a transmission technology similar to traditional
Ethernet. Using HomePNA, multiple computer users in a home can share a
single Internet connection, open or copy files from different computers,
share printers, and play multiuser computer games. Wireless Bluetooth is a computing and
telecommunications industry specification that describes how mobile
phones, computers, and personal digital assistants (PDAs) can easily
interconnect with each other and with home and business phones and
computers using a short-range, wireless connection. The HomeRF standards body has developed the Shared Wireless Access
Protocol (SWAP) specification as a wireless LAN solution that operates in
the 2.4 GHz band at a raw data rate of 1.6 Mbps. IEEE 802.11b, also known as 802.11
High Rate (HR) and wireless Ethernet, is a high-speed, wireless Ethernet
connectivity standard designed for both enterprise LAN environments and
the home network. Operating in the 2.4 GHz band, 802.11b is fast,
scalable, and has an impressive range: it operates at a raw data rate of
11 Mbps, can accommodate up to 128 nodes on a network, and has a range of
up to 150 meters. Power Line Echelon's Lonworks system is an open, networked automation and control
solution for the building, industrial equipment, transportation, and home
markets. Based on physical transceivers and application layer software,
LonWorks nodes can be connected on multiple types of media; twisted pair
and power lines are the most common. CeBus (Consumer Electronic Bus) also known as EIA-600, is a standard for powerline
networking using spread-spectrum technology. The CEBus Industry Council is
merging the CEBus protocol and HomePnP into the SCP standard. Simple Control Protocol (SCP) is a networking technology for devices with limited memory
and processing power and networks with low bandwidth. Devices that would
benefit from SCP include lights, home security devices, home automation
devices, and other small appliances that are not able to support TCP/IP
networking, or that connect to a home network through a low-speed
powerline medium. The HomePlug Powerline Alliance, formed in April 2000, has announced a powerline
technology for home networking that will support a raw data rate of 14
Mbps. The first version of the HomePlug specification is expected next
year. 6.3
Service Delivery Standards
Open Services Gateway Initiative (OSGi) To fully develop the market for residential gateways of a
broadly embraced open standard is critical. The Open Services Gateway
Initiative (OSGI), is an open industry effort founded in March 1999 by
fifteen technology companies, with the objective of providing a forum for
developing open specifications to deliver multiple services over wide area
networks to local networks and devices, and accelerating the demand for
products and services based on those specifications worldwide through the
sponsorship of market and user education programs. Today, more than eighty
companies have committed to support the full incorporation and charter of
the organization. The four major OSGI premises are:
The OSG specification is the missing link in the networked delivery of
managed services from broadband network to local networks in the home.
Java technology provides the flexibility to support the wide range of
phone line, powerline, and wireless network standards. The specification is an layer framework application based
on Java technology. It gives service providers, network operators, device
makers, and appliance manufacturers the vendor-neutral application and
device layer APIs and functions they need. These APIs define a set of core
and optional APIs that together define an OSG compliant gateway. The OSGI
specification includes APIs for service cradle-to-grave lifecycle
management, interservice dependencies, data management, device management,
client access, resource management, and security. Using these APIs,
clients load network-based services on demand from the service provider,
and the gateway manages the installation, versioning, and configuration of
these services. In addition to the APIs, the OSG specification defines a
number of required or optional services, such as Web server, alarms,
logging, data management, and more. For additional information, see www.osgi.org. 6.4
Industry Alliances
Internet
Home Alliance The
Internet Home Alliance was formed in 2000 by twelve founding member
companies, with a vision of enabling and accelerating the development of
the Internet lifestyle. The Internet
Home Alliance seeks to enable a world of ubiquitous products and services
that are as commonly accepted as the telephone and television are today. The
Internet Home Alliance is a facilitator for development of the Internet
home market. The organization acts as an influencer to manufacturers and
service providers, channel partners, and customers. The organization
should be a source of stability and a builder of primary demand within the
consumer community. The
Internet Home Alliance was conceived to accomplish two key goals:
No
single company can accomplish these goals, so the Internet Home Alliance
was formed to combine critical skills, resources, and relationships from
many companies that will enable the Internet home market to flourish.
Additional members will be recruited to provide the right talent mix,
including solutions partners, home integrators, service providers, and
support organizations. For more information or to join the Internet Home
Alliance, visit www.internethomealliance.com. |